The company

Francesca Ammaturo: "My bags are my story, my hard work, my sweat, my sacrifices."

Francesca Ammaturo, founder of Label Rose, tells her story to Tgcom24.

Bag and accessories brand Label Rose arrives in Great Britain

Forbes, December 19, 2022

With her brand, Label Rose, Francesca Ammaturo has made the handbag and accessory market accessible. The idea came to her when she was just 19 years old after noticing a gap in the market for affordable accessories.

ForbesLEADER EPISODE 164

Forbes, November 16, 2022

Exclusive interview with Forbes' leading figures. Massimiliano Carrà meets Francesca Ammaturo, CEO of Label Rose, and Fabrizio Gavelli, President and CEO of Danone Company Italy & Greece.

Francesca, from dance to the boom in online handbag sales: "To the banks, I was just a pretty girl, and instead..."

Corriere del Veneto – Economy, November 14, 2022
Francesca Ammaturo and the all-female staff of «Label Rose».
Francesca Ammaturo created "Label Rose" during the pandemic: today, it has a turnover of over three million: "I show the entire production process, that's how I create value." She has 13 employees: "Italy is not a country for working women, and this must change."

From dancer to entrepreneur, Francesca Ammaturo and her Label Rose. "I dropped everything overnight. The first month? Not even enough money to buy boxes."

Il Gazzettino, October 10, 2022

Francesca Ammaturo, 27, had a future in classical dance. She gave up the stage to open a business in the Treviso area, focusing on e-commerce. Now her "Label Rose" has a turnover of three million. And it's being studied at university.

How this entrepreneur managed to make the accessories market more accessible with her brand

Forbes, July 7, 2022

When she thinks she can't make it, Francesca Ammaturo, a young entrepreneur and founder of the handbag and fashion accessories brand Label Rose, thinks back to her early days. From a windowless office with just one employee, she dreamed of stores, customized products, offices, and countless collaborators.

#Talking with Francesca Ammaturo

SpaghettiMag, May 25, 2020

Francesca is a young woman with very clear ideas, frank, determined, and in love with her work. She lives everything she does intensely. Many experiences have shaped her into the woman she is today, who still dreams and gets excited when she talks about her brand.

Francesca Ammaturo: Dreaming in Smart Working Mode

3D Magazine, April 28, 2020

I began to sense that things weren't going according to plan already towards the end of February when, returning from London, my temperature was taken upon arrival in Naples. I was supposed to return to London a week later, but that didn't happen!

Label Rose by Francesca Ammaturo

Naked, April 28, 2020

This is the story of Francesca, a young Neapolitan entrepreneur who single-handedly created her own small fashion empire. She moved to Dresden as a child to pursue her dream of dancing, only to return to Italy and start over again, driven by a strong calling: fashion.

From the book "Italian Digital Excellence", March 7, 2020

Young Girls with a Passion for Replicability: Francesca Ammaturo
The story of Label Rose began in 2014 when Francesca Ammaturo (born in 1995), thanks to her family's thirty-year experience in the fashion and retail sector, decided to launch the project.

Young in people, strong in content

Millionaire, November 11, 2018

Born from the initiative of a very young entrepreneur, a brand of bags and fashion accessories which, after an initial development in southern Italy, today aims to conquer the national territory