"Simplicity is the fundamental note of every true elegance" Coco Chanel |
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Fashion is art, suggestion, curiosity and travel, it is instant emotion and intense experience, a daydream always in turmoil that surrounds and involves both the heart and the imagination in a process of constant experimentation.
In this broad scenario illuminated today by inexhaustible passion, LABEL ROSE thus represents a flow of ideas and stylistic renewal that never cease, but which are nourished every day thanks to tenacity, commitment and natural inclination for refinement and creativity.
The universe of the brand masterfully follows a sober, minimal and harmonious elegance, declining every season bags, suitcases, bijoux and other feminine elements with extreme versatility, in a metissage of chromatic palettes capable of evoking at a glance glamor and never ostentatious charm.
Materials, patterns and models therefore enhance a meticulous design of details, with a view to a Exclusive refinement conceived for modern, up-to-date and demanding women, in continuous movement and looking for a contemporary-chic taste that combines practicality and class with impact . LABEL ROSE was born for all of them, aware and self-confident protagonists of the 3.0 era, courageous heroines and chameleonic dreamers able to change as trends change, without ever distorting or betraying what they care about above everything: themselves.
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| Competitiveness, scrupulous knowledge of the market, qualitative improvement of the levels of training, research, design, processing and distribution logistics: these are the salient keys that will open the doors of tomorrow.
LABEL ROSE is striving towards a future in turmoil and of great expectation, in the certainty that only by entering commitment, persistence of action, conviction and tireless industriousness can all the desired goals be reached.
The development potential is more than remarkable, so much so that we want to focus within the next three/five years in the direction of certain European countries, without ever forgetting the growth of the eshop channel, a commercial lever with the undisputed driving force.
The assortment of products, the creative sell out proposal, the pricing strategy and the store format will be basic factors through which the company will amplify appeal and marketplace towards Consumers and B2B stakeholders.
The Brand Awareness-enhanced by the unmistakable pink pantone-will be transformed into a central link between the various interconnected dynamics resulting from the Marketing Plan, in order to become more and more coherent, univocal and coordinated: to this end, the organization will in fact focus on multiple online channels and offline that never set limits on imagination, but only new ones, Ambitious horizons to discover and pursue together, more compact than ever.
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