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LABEL ROSE APRE IL PRIMO POP-UP STORE A ROMA

LABEL ROSE OPENS FIRST POP-UP STORE IN ROME

The fashion brand LABEL ROSE lands in the capital with a new store inside the spaces of the Roma Termini station.

On November 1st 2023 the doors of the brand new LABEL ROSE single-brand pop-up store were opened in Roma Termini Station. A strategic move that puts the community and products in direct contact, which can be purchased live in the store, thus expanding the brand's presence in the area.

A space of over 60 square meters was thus dyed with the emblematic color of the brand, pink. Inside, the customer can immerse himself in a multisensory shopping experience in which he can observe the materials and try the numerous products in a wide variety of colors, also taking advantage of the advice of our orders.

The inauguration, which was held on Saturday 11 November, was attended by over 400 people, who, while waiting to access the store, were entertained by our team, who went on site especially for the event.

The store will remain open to the public until February 29, 2024

Stay tuned for the next new labelrosine!

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